Uncertainty is a business killer. As a business owner, you’re already dealing with many unknowns. To successfully navigate them, you need to be able to rely on some future projections that represent a sense of stability. The current coronavirus pandemic has just about made that impossible.
While some companies can get around that uncertainty through the use of advanced technology, others are caught up in the current crisis. This is where leadership is needed.
Leaders, however, are subject to the same level of uncertainty as everyone else. To guide others through the crisis and make better business decisions you have to be able to successfully manage the uncertainty you feel.
