As a small-business owner, you likely turn to multitasking to manage competing priorities. Unfortunately, the brain is not set up to work on more than one thing at a time. According to “The Myth of Multitasking,” an article from the Center for the Study of Technology and Society, it takes an average of 25 minutes to get back to what you were doing after interruptions by phone or email.
Clearly, multitasking is not the best way to get things done. Instead, experts recommend deep work–thoughtfully eliminating distractions and focusing on one thing at a time.
