There’s more to color than meets the eye. Top brands leverage color theory — the science of how different colors mix, match and contrast — to shape our emotional responses and persuade us to trust certain products. This matters because some studies suggest that people subconsciously make a judgment about a product within 90 seconds – and up to 90 percent of that assessment is based on color alone.
So, how do you use color theory to rise above the competition? I built an agency that uses color theory and design psychology to help some of the world’s biggest brands succeed. Here are four simple tips all entrepreneurs and business leaders can use to leverage color like a pro:
