There’s nothing wrong with wanting to be liked at work. According to Tim Sanders, author of The Likeability Factor: How to Boost Your L-Factor and Achieve Your Life’s Dreams when your colleagues, direct reports and bosses like you, you have a better chance of getting promoted, being assigned special projects that interest you, having people go above and beyond for you, getting timely responses and feedback, and having the kind of social capital that you draw on to get what you want and need from others.