How would it feel to run a competition-proof business? Wouldn’t you just love to have your client roster full? How about a waiting list of hot prospects impatiently longing for an opportunity to tap into your genius?
Here is the secret to making it happen with ease: Focus on your personal brand, and start building your visibility and audience online. Social media offers a brilliant platform to establish yourself as a sought-after expert in your niche. When you commit to showing up as who you are, regardless of your previous status or even the size of your audience, you can immediately experience some delightful advantages of getting more “personal” in your marketing.
People trust other people more than they trust brands
When you create content around who you are as a person (your values, your experiences, your passions), your audience develops a much deeper connection and trust, as they feel like they almost know you personally.
