Is there room for intuition in business? Yes, most definitely. Decades ago, I may have thought differently, but over the years I have changed my opinion and believe that intuition can be another tool in the business tool belt.
The definition of intuition is the “direct perception of truth or facts, independent of any reasoning process; it is an immediate apprehension or a keen and quick insight into something.”
Related: How to Unlock the Full Power of Your Intuition
Years ago, I read a science fiction book that talked about “intuits,” people in their society who seemed to understand things instinctually. Intuits were thought to have this incredible ability to have immediate cognition of a situation. But the truth was, the intuits developed the skill to quickly assemble the facts, analyze the data and predict probabilities based on their field of expertise.