Some of the oldest and most iconic brands have survived multiple decades — even centuries — operating as faceless brands. They have always been a brand name and a logo, and while it continues to work for them, it doesn’t mean you should take that same approach when it comes to your business.
Do you know who started McDonalds? Nike? What about Chevrolet? While some may know a name, they wouldn’t be able to match a face to that name. Today, many of the largest brands in the world can be matched with a face.
Elon Musk is synonymous with Tesla. It’s becoming increasingly popular for large brands to have a face associated with them, whether it’s a high-ranking C-level executive or the founder. There are several reasons why this is advantageous and something you should consider.
