A few months ago, most people had never been on a video conference. Now, it’s how we do pretty much everything. Specifically, most of us do all of it on Zoom, which many people had never heard of unless they happened to work for a company with a distributed workforce. Team meetings? Zoom. Kindergarten graduation? Zoom. Celebrating grandma’s birthday? Zoom.

It’s why I wrote a few months ago that Zoom had, almost overnight, become the most important software in the business world. It’s how companies that suddenly had to figure out how to manage completely remote workforces stay connected with both their team and their customers.