When you’re an employee, you often think you’re expected to only do what you’re told, and you don’t always see your knowledge as valuable. The employee mindset doesn’t challenge leadership or other team members to enhance or create a new, innovative way to perform an existing process.
When you have a branding mindset, on the other hand, you think of your expertise and knowledge like a product or service. Brands offer unique products or experiences that you can’t get anywhere else. It’s the same in the professional world: You have to go to work and provide expertise and unique experiences with your team members or clients that no one else offers. This personal branding can be experienced in the way you deliver your task, how you dress, or how you conduct yourself in meetings. People with a brand mindset present their best selves every day and constantly work to enhance their knowledge.
