There’s no easy way to handle a difficult conversation. Whether you’re facing a high-stakes negotiationdelivering delicate feedback, or seizing a new opportunity, the words we share can have unmistakable impact. And with so many daily interactions now forced online, the physical distance and emotional detachment can make these virtual exchanges even harder.

Delivering a well-placed message takes skill and savvy, but good communication starts with clear thinking, careful planning, and calibrated emotions. Here are four ways business owners and leaders can prepare for tough conversations with greater intention and reflection, especially when they can’t have them face to face.