As the CEO of an ecommerce advertising agency, I can tell you that one of the first questions a smart agency will ask you is “Who are your biggest competitors?”
It’s a good question to get asked and even better when you actually know the answer. Knowing your competition is a crucial part of building and growing a business. But to really succeed in business, you can’t just know who your competitors are — you also have to know what they are doing and why. Knowing how other companies in your industry are reaching customers, positioning products and investing marketing dollars can be very valuable when building growth and marketing strategies to hack the content for your own business.
