Infographic – How to Prepare for an Online Interview

If you are lucky to get called for an interview during the current Covid-19 crisis, it is very likely that it is going to be an online interview. Technology continues to influence the world of work during and post the Covid-19 pandemic. Companies are slowly adopting the available technology to keep their operations running and using tools like Zoom, Skype and Google Hangouts to hold meetings and interviews. Employees are also working from home so it is likely that a HR professional will suggest to conduct an online interview. Here are tips to get you ready for that online interview. Read more...
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A Simple 3-Part Strategy to Conquer the Fear of Public Speaking

You don't conquer the fear of public speaking; you manage it. Some people find this observation surprising because they've been told they can "conquer" or eliminate their fear. Eliminating the fear of speaking entirely shouldn't be your goal. In fact, from an evolutionary standpoint, fear of public speaking is a holdover from our ancient brain. Our ancestors needed to be accepted by the group to survive. Getting nervous about speaking in public is natural. The secret is to turn those butterflies you feel into positive energy by reframing the situation as an opportunity to share your ideas. Reappraising nervous energy as excitement is a simple way to turn your fear into confidence. For example, instead of saying "I hate public speaking," say "I'm excited about sharing my ideas with the team on Tuesday." Negative self-talk will raise your heart rate. Positive self-talk will keep you calm and boost your confidence.  Read more...
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What First-Time Founders Should Know About Naming a Company

The principles of naming are the same the first time you name a business and the 30th time. The rules don't change, but you change. You learn what is important in branding a new business and choosing a name, over time. Very few first-time founders realize how intimately connected things like brand positioning, brand personality, knowing your customers, and knowing the naming norms of your industry (whether or not you lean into them), are to choosing a great brand name. Even if you're a marketing genius in other ways, naming your first business is a nerve-wracking process. To help first-time founders put their best foot forward, and hopefully avoid learning lessons on brand naming the hard way, I've put together some tips and tricks I've picked up both from naming my own businesses and helping to name many, many more with my company Squadhelp. Read more...
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How to Successfully Market a New Website in 2021

With countless websites competing online in every industry, it can often be a challenge to successfully market a new website in 2021. If your startup brand is ready to launch its online presence, you need to work hard to generate consistent visitor traffic and gain a foothold in the marketplace. Unlike in the early days of the internet when companies were less digitally savvy and there were fewer websites online, in 2021 there is plenty more to consider. Branding, content and targeted campaigns are crucial to your ongoing business success. Designing and then launching a website is only one part of the journey. If you are to meet your business goals and attract a steady stream of targeted visitors, it is important to blend traditional marketing concepts with newer digital approaches. This is especially true if your marketing budget is low or modest at best. Larger companies with big money to spend will inevitably have success in attracting customers. If your startup firm is small, you...
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Rental disputes: These are your rights as a tenant

Rental disputes: In May this year, a landlord in Ruaka, Kiambu County, flatly refused to reduce rent for his tenants. The landlord said that he had a Sh. 1.048 million loan which he was servicing and could not afford to miss a coin in rent. His refusal to cut rent was just the tip of the iceberg. Many of his colleagues have acted worse. Since the outbreak of coronavirus and the slowdown of the economy in Kenya, reports have filled media outlets on landlords welding tenants’ doors and taking off roofs in a bid to kick out rent defaulters. A landlord also went viral after auctioning off one of his tenants’ goods even though he still had the tenant’s two-month rent deposit. These scenarios betray the bitter relationship between landlords and tenants. What most tenants don’t know is that they have legal rights that landlords shouldn’t breach and for which they can seek legal relief. These rights cover areas of bad...
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What Happens When Your Career Becomes Your Whole Identity

Dan*, a partner at a major Boston law firm, was due at the office, but instead, he was curled on his bathroom floor, unshaven and in his pajamas, crying into a towel. It began slowly, in a meeting with a particularly pushy client when a thought bubbled up in his mind: “Why the hell am I even here?” From that moment, he noticed that his impatience, unhappiness, and frustration with his job grew deeper, until all at once, he realized: he didn’t find happiness or fulfillment in his work — and maybe he never had. or someone who had built his entire idea of himself around his career, this thought sent Dan into an existential crisis. Who was he, if not a high-powered lawyer? Had he wasted so many years working for nothing? Would he have had more friends and a happier family if he hadn’t spent all those nights at the office? Dan’s story is not uncommon. Many people with high-pressure jobs...
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Should You Name Your Business After Yourself?

Back in February, I wrote an article about whether to use your own name for your business (or product) or create a new brand name. I presented five reasons to take the latter approach—creating a new name—including the appearance of scale and an opportunity to express relevant ideas through the name. But I was careful to state in the opening paragraph that “either path can work, and deciding which is right for you depends on a range of personal factors.” As a counterpoint to my previous article, I’ve listed five scenarios below in which using your personal name may be the wiser path. Read more  ...
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This Is Why You Need to Become the Face of Your Business

Some of the oldest and most iconic brands have survived multiple decades — even centuries — operating as faceless brands. They have always been a brand name and a logo, and while it continues to work for them, it doesn’t mean you should take that same approach when it comes to your business. Do you know who started McDonalds? Nike? What about Chevrolet? While some may know a name, they wouldn’t be able to match a face to that name. Today, many of the largest brands in the world can be matched with a face. Elon Musk is synonymous with Tesla. It’s becoming increasingly popular for large brands to have a face associated with them, whether it’s a high-ranking C-level executive or the founder. There are several reasons why this is advantageous and something you should consider....
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Google Spent Years Studying Effective Bosses. Now They Teach New Managers These 6 Things

The transition from individual contributor to manager is not an easy one. In many cases, the skills that got you the promotion will not be the same ones that make you effective as a manager. Luckily, we have organizations like Google that have spent years researching this transition, to help us demystify the secrets to new managers' success. Using Project Oxygen, an internal study that analyzed more than 10,000 manager impressions including performance reviews, surveys, and nominations for top-manager awards and recognition, Google identified eight habits of highly effective managers. Google also designed a management training workshop to share its newfound knowledge with its bosses and now the world. Through the company's Re:Work website, a resource that shares Google's perspective on people operations, Google posted this training presentation in hopes that it could benefit all. Read more...
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Steve Jobs Knew How to Lead and Motivate Employees. Here’s How He Did It

Let's talk about Steve Jobs and leadership. Nearly a decade after his death, Jobs remains one of the most fascinating and iconic business leaders of the past century--and perhaps in all of history. Recently, I asked readers of my daily newsletter to share stories about the best and worst bosses they'd ever had. A reader named Philippe Bouissou had an unusual experience to share: working for Jobs on an intense project in the late 1990s. It was "very hard," Bouissou told me when we talked afterward. "Steve, like Napoleon, had two faces. On one side he was a brilliant genius and a true misfit. And the other side, his lack of care and sensitivity for people, his disrespect and dictatorial behavior, were all real." Here's the context, plus what it was like to work for Jobs, and how Bouissou learned firsthand the unique way that Jobs could inspire and motivate employees. Read More...
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Learn the HR Skills You Need When Your Business Grows

As an entrepreneur, you likely have a growth mindset. You didn't expect to be a one-person operation forever did you? But when you're ready to start growing your business, you're suddenly presented with a whole new slew of challenges. In The HR and Administrative Career Training Bundle, you'll learn how to tackle each one of them capably. This five-course bundle is designed to help you on the next logical step of your small business's journey. You'll learn what it takes to build an awesome team and how to motivate them to do their best work.  ...
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How Emotionally Intelligent People Act When Provoked

Who's your nemesis? We all have (at least) one--that person who really gets under your skin. Sometimes they throw passive-aggressive digs your way, other times they attack you directly. Different method, same result: You can't stand them. But how do you react? You might subscribe to the "don't get mad, get even" philosophy, but that'll probably only make things worse. On the other hand, if you try to just grin and bear it, you're likely to eventually blow your top--leading you to say or do something you later regret....
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4 Ways to Generate Investor Interest, Even When Funds Are Scarce

Raising capital has always been a delicate situation for innovative entrepreneurs, but having the sand of a global pandemic thrown into the gears really brought things to a halt. The flow of money immediately froze up, and startup leaders — particularly aspiring businesswomen of color — felt (and still feel) the chill deeply. Related: Out of $85 Billion in VC Funding Last Year, Only 2.2 Percent Went to Female Founders. And Every Year, Women of Color Get Less Than 1 Percent of Total Funding Granted, funding can be a blessing and a curse. I've done deals and then desperately wished I could give the money back. The investor wanted to make a quick buck and constantly pushed us to make decisions that were bad for the business in the long term. Pandemic or not, it's vital that startups avoid taking the wrong money or partnering with the wrong people as it can cause far more harm than good....
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Interview Tips: What Employers Want

What employers want to know about you You walk into an interview room and find 3 people waiting for you. For a moment, you are tensed. You do not know what to expect. Once you settle down and the real interview begins, questions start coming from all sides and for a moment, you are not sure of what exactly the recruiters want to hear. Currently, all those common interview questions and answers you had rehearsed have evaporated from your head due to the confusion. Well, panicking is a very valid response in such a situation but, you can manage to keep calm and ace the interview. Recruiters often have a few things they want to hear from a candidate and they are always keen to filter what they consider valuable to them from the candidate’s responses. It has nothing to do with rehearsed responses or a very deep research about the company, even though covering these two areas does set you apart from the crowd....
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12 Deadliest Career Pitfalls to Avoid Like Plague

Most people live in fear of making career mistakes and ruining their chances to a great career. This is completely understandable. However, you should know that mistakes are normal and part of learning and most mistakes rarely leave a permanent mark anyway. The career mistakes that should worry you are the seemingly subtle and hard-to-notice ones that burrow into your character and ultimately affect your employability. Here are 12 of the worst career pitfalls you should avoid. Complacency The greatest disservice you could ever do to yourself is thinking and feeling that you have achieved all you need to achieve and are now just basking in the glory of your achievements forever. It doesn’t matter where you are in your career journey, never settle and feel like you don’t need more growth. Strive to learn something new each day and grow. Stay hungry, stay foolish. Over-promising and Under-delivering The opposite of complacency is over-promising and under-delivering. You might set your goals and aspirations extremely high and...
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