So, you’re a founder and you’ve created a brand for your company that you’re proud of. But what about your personal brand? Many founders hide behind their company, but consumers are responding more than ever to founders who share their personal lives on social media, and it’s translating to sales. One report from the Impact Learning Center found that consumers are 82 percent more likely to trust a company if the CEO is active on social media, but as it stands now, only one in five CEOs use social media to connect with their consumers.
While building trust is the core benefit of creating a robust personal brand, the implications ripples far beyond increased sellability. Here are four reasons why personal branding is critical for founders.
