Sometimes, it’s not your abilities that let you down. It’s doubting yourself.
“When I was first getting clients, it felt like I had to fight objections in near hand-to-hand combat with the prospect,” Joshua Centers, founder of Clicks on Command, told me once. “They’d eventually tap out, and I became disheartened. It wasn’t that I couldn’t sell; it was that I doubted whether I could pull it off. I was not confident, and it was affecting my sales.”
This experience is very common with entrepreneurs, and though sales isn’t everyone’s forte, it’s possible to get better at it. You may feel you’re bad at sales because of your lack of experience selling, and you’ll try to make up for it by taking courses, reading books and watching videos to close that gap.
